It is common for growing companies to arrive at the point where they need financial expertise beyond essential accounting functions.
A CFO can be instrumental in controlling costs, planning, forecasting, investment structuring and advising many other business decisions. These decisions can either make or break them in terms of ever getting to the next level of company growth. Another skill that a CFO can bring to an organisation is providing a macro view of the market and the company. This can help the CEO because most do not have the time or knowledge in this perspective.
Financial reports should provide timely and accurate visibility into your organisation's financial standing so the executive management team can use them to make proactive, sound decisions. In addition to being accurate and timely, thorough financial reporting and analysis should provide vital benchmarks, and Key Indicators (KPIs) tailored to your goals and vision for the company.
Owner require much more sophisticated and strategic guidance than a typical accountant.